At the beginning of April around 24,000 people are expected to attend a beer and whiskey exhibition in Gothenburg. 12,000 pre-registration tickets were released and sold out in just a few days which gives us the impression that the interest for beer right now is – massive. Orrefors is also a beer lover, in its own way, and together with Erika Lagerbielke they have designed three new crystal beer glasses which will enhance every sip of IPA, lager and pilsner. We developed the concept which includes packaging design, in-store communication, advertisements and the world’s smallest pub quiz which comes on coasters when you buy the glasses.