Sommaren med Scalibor is the campaign which leaves the dogs to do the work. Six very carefully selected dogs, who all enjoy being outdoor, demonstrate how pleasant a dog’s life can be when they do not have to worry about ticks. Equipped with a GoPro camera and a tick collar they are documenting all the things that dogs love to do by taking pictures, films and having their own Instagram feeds. The pictures taken by the dogs are, among other things, being used for adverts. You can follow their every move on sommarenmedscalibor.se.
The campaign goes on for most of the summer.