Porridge gives you energy. The energy which gives you the strength. To do the things you have to and the things you love. And that is what our first campaign for Axa rolled oats is all about. Eat more porridge is the caring and loving encouragement we all so badly need. The campaign took place in store and outdoor at the end of January like a nationwide pep talk when the country was at its darkest time of the year. See more photos here.
I år blev Lantmännen rankad etta som Sveriges mest hållbara varumärke. Det är goda nyheter för alla som köper Lantmännens produkter, om de bara hade vetat om det. I den här annonskampanjen som går i dagspress och magasin stärker vi kopplingen mellan Lantmännenvarumärket och de välkända produktvarumärkena: Kungsörnen, Axa, GoGreen och Korvbrödsbagarn. Se fler annonser här.
Sommaren med Scalibor is the campaign which leaves the dogs to do the work. Six very carefully selected dogs, who all enjoy being outdoor, demonstrate how pleasant a dog’s life can be when they do not have to worry about ticks. Equipped with a GoPro camera and a tick collar they are documenting all the things that dogs love to do by taking pictures, films and having their own Instagram feeds. The pictures taken by the dogs are, among other things, being used for adverts. You can follow their every move on sommarenmedscalibor.se. The campaign goes on for most of the summer.