Background Serneke is building an attractive, densified borough on Lindholmen which will be called Karlastaden and is thought to become Gothenburg's new city centre. A city centre who's crown jewel will be the 266 metres tall skyscraper Karlatornet. The clever thing about building this high, apart from the fantastic view, is that you can build a borough with a very high density on a relatively small piece of land. And this is the key to create a borough where its inhabitants have access to all the things that makes city life meaningful. Solution Our job was to help the general public understand the idea that by building smart i.e. by building high, you can quickly create a living city centre on Lindholmen. The further away we are from the site itself in our communication (print ads in GP, GT, Aftonbladet and Metro, as well film and banners online) the more the communication talks about the idea behind the project. Sort of a quick guide in the art of creating a densified borough by building high. However, as we get closer to the site geographically (outdoor advertising and DM) we talk about the advantages of living near to what will become the new city centre. Full page print ads in GP, GT, Aftonbladet and Metro. The film can be seen online at karlastaden.se and on the electric bus that runs between Chalmers and Lindholmen. It has also been shared actively in Serneke’s own social media channels. The outdoor ads talks about the advantages of living and working near the place which will become Gothenburg’s new city centre. We produced DM in about 150 different versions as we wanted to be personal, and to be able to tell people exactly how many metres it will be between where they are and where the new city centre of Gothenburg will be.
A new name and profile for Jönköping University that not only tells you who they are but also who they would like to be. Since Jönköping University has about 10 000 students, of which 1 500 are international, and is one of the best in terms of international student exchanges, the aim was to create a name and profile based on their new vision: ”We build an international university in Jönköping which attracts highly qualified, inventive and enterprising people from all around the world.” After vast amounts of tape, colour printouts and way too many cups of coffee, we came up with the name Jönköping University together with the board of directors. The new name was given an ageless yet modern logo with a stable authority. A logo which should be able to stand alone on, for example, profile material, but equally be able to work together with the fonts which shares and strengthens the values of the logo in regards to the graphic clarity and agelessness. The choice of colours underlines the graphic strength in the logo and together they emphasize its values; functionality, clarity and agelessness. In other words: the logo should work just as well on stationary as on a t-shirt worn by a girl from Japan. In five years from now.
Silver in Digital for Kosta Boda and An auction based on emotions. Nice!
In the PR and Digital categories. Today is a lovely day.
Porridge gives you energy. The energy which gives you the strength. To do the things you have to and the things you love. And that is what our first campaign for Axa rolled oats is all about. Eat more porridge is the caring and loving encouragement we all so badly need. The campaign took place in store and outdoor at the end of January like a nationwide pep talk when the country was at its darkest time of the year. See more photos here.