Porridge gives you energy. The energy which gives you the strength. To do the things you have to and the things you love. And that is what our first campaign for Axa rolled oats is all about. Eat more porridge is the caring and loving encouragement we all so badly need. The campaign took place in store and outdoor at the end of January like a nationwide pep talk when the country was at its darkest time of the year. See more photos here.

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At the Royal Palace. At the SKF factory in Gothenburg. At libraries. On Stureplan in Stockholm. At theatres. At one of many road works in Gothenburg. At different spots in Gothenburg. Share: